Brad Herndon

About

Brad works in Treacy & Company’s Chicago office and has experience conducting qualitative and quantitative research to inform product development and market entry strategies across a variety of industries. 

Brad joined Treacy & Company in 2022 and previously worked at PwC as a management consultant, primarily focused on finance, technology, and operations projects. He is also a graduate of The Ohio State University in 2020 with a specialization in Finance and Economics. 

Brad joined T&Co foremost because of the diverse community of individuals who are genuinely interested in each other’s personal and professional development. Additionally, he was intrigued by the nature of the growth strategy projects and was seeking the opportunity to be immersed in a more creative and collaborative work environment.

Outside of work

Brad enjoys traveling, reading memoirs and nonfiction books, writing, and playing pickup basketball. He loves being able to call Chicago home and looks forward to exploring new restaurants, parks, and cafes throughout the city!