Gary Gebenlian


McGill University
Northwestern University, Kellogg

Gary Gebenlian


Gary is a Principal at Treacy & Company. He has over 20 years of experience in growth strategy, venture building, and executive management. He focuses on helping clients across a variety of industries to create, implement, and sustain strategies for growth, value creation, differentiation, and disruption. Gary’s passion is to solve complex business problems by fusing science and art, by simplifying to uncover the essence, and by leading with empathy and accountability.

Gary joined Treacy & Company in 2021.  Prior to joining, Gary was a leader in Monitor Deloitte’s Strategic Growth Transformation practice, serving clients in consumer, hospitality, retail, and technology.  Gary also brings prior founder and venture experience. He co-founded a technology company in the dining space, helped grow an early online-to-offline commerce pioneer business in dining and hospitality, and led marketing & ecommerce for a PE-backed B2B business that led to a sale.

Gary joined T&Co for the opportunity to work alongside amazing colleagues on two topics he is passionate about: growth and innovation.

Outside of work

Gary is passionate about international travel – having visited 70+ countries so far and hoping to break 100 one day!