Insights

At T&Co we believe in the power of insights, that is, the ability to see the world in new ways, and draw implications for how you might need to change your business, to take advantage of new untapped growth opportunities. We develop thought provoking points of view about how world is changing and the opportunities of growth that might be unlocked.
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Our Perspectives

Unlocking Growth through Consumable and Durable Product Systems

Businesses thinking about product innovation typically dive deep into performance considerations: how can a better feature, easier experience, or faster step be achieved?

10 mins to read
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Future of Market Access

We are excited to host a panel on the Future of Market Access on May 25th. T&Co’s Health Practice Leader, Josh Coleman, will lead the discussion alongside market access leaders across several different medical device and diagnostic firms.

2 mins to read
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Hire a Consulting Firm on strategic competence, not industry expertise

If you’re hiring a consulting firm to help your business grow, look beyond industry experience and consider their track record of strategy development.

4 mins to read
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Bringing a New Product to the Marketplace

What does it take to bring a new product to market? Read how T&Co was able to help a food start up with its commercialization strategy.

6 mins to read
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How to Raise Prices – Put Aside Your Fears

Why is it still so difficult for many organizations to raise prices in today’s inflationary environment? Pricing changes require four critical elements.

5 mins to read
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Navigating and Winning the Shift to Vehicle Electrification

Vehicle electrification remains a hot topic.  In his annual letter to stakeholders, BlackRock’s CEO Larry Fink asserted last month: “The next 1,000 unicorns won’t be search engines or social media companies, they’ll be sustainable, scalable innovators – that help the world decarbonize and make the energy transition affordable for all consumers. With the unprecedented amount …

5 mins to read
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Infographic: Seven Imperatives of Digital Transformation

Digital business transformation is simultaneously a huge opportunity for growing margins, volumes, and profits and a serious threat to business as usual. It holds the promise of radically more efficient and more effective business models, processes, and practices.

1 min to read
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Rethinking China

While the US-China trade war and the COVID-19 pandemic have forced many businesses to re-evaluate their supply chains, most haven’t considered how these events will impact their growth outlook in China, in other emerging markets, and ultimately stateside.

1 min to read
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Seven Imperatives of Digital Transformation

Digital business transformation is simultaneously a huge opportunity for growing margins, volumes, and profits and a serious threat to business as usual. It holds the promise of radically more efficient and more effective business models, processes, and practices.

1 min to read
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An Industrial OEM Looking for Growth in All the Wrong Places

T&Co has worked closely with dozens of market leading organizations on an issue remains elusive for many management teams – delivering profitable, above-market organic revenue growth. Based on a T&Co analysis of over 500 growth initiatives, we found that the actual impact of any individual growth initiative varies dramatically from the expected result.

4 mins to read
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Launch and Stay Launched

Companies are not short of good ideas. Most businesses – even in the B2B space – are quite inventive with new and better things to sell – be it a roofing tile that lasts twice as long, a software that lowers the cost of medical recordkeeping by 30%, or robotics that drives 15% cost reduction in warehousing.

7 mins to read
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Market Access’ Critical Role In Accelerating Med Device Adoption

Despite the fanfare, clinical approval by the FDA is only the start of the go-to-market journey for medical devices or pharmaceuticals. To actually achieve usage by real patients and providers, medtech companies must navigate a complex network of medical codes, commercial insurance plans, government funded plans, provider questions and reimbursement rates.

5 mins to read
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