Innovation

We design innovations that go beyond product development and include customer experience, services, channel, as well as partnerships and profit models.

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    Innovation

    Our Strategy

    Innovation is a powerful tool when it addresses emergent needs with comprehensive improvements in what is offered and how it is sold, distributed, and supported.  Our goal is to help clients develop innovations that improve customer value, accelerate profitable growth, make competitors play catch-up, and establish or reinforce market leadership.  We offer a wide range of innovation plays to drive shareholder value.

    Our Core Offerings

    Innovation Agenda

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    Mapping opportunities and unmet needs to identify focus areas with highest probability of yielding successful outcomes and producing higher return on investment

    Concept Development

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    Leveraging agile sprints to enable rapid design and development of concepts and accelerate time to market

    Market Validation

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    Launching MVP and gathering market feedback to prove the offering and de-risk further investment before launch

    Launch & Scale

     
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    Defining targeted launch for faster growth, often leveraging an innovation ecosystem to distribute the costs and risks

    Competence Building

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    Establishing and codifying innovation functions, processes, and teams, such that your organization can improve overall efficiency of doing innovation with confidence

    Innovation Agenda

    icon

    Mapping opportunities and unmet needs to identify focus areas with highest probability of yielding successful outcomes and producing higher return on investment

    Concept Development

    icon

    Leveraging agile sprints to enable rapid design and development of concepts and accelerate time to market

    Market Validation

    icon

    Launching MVP and gathering market feedback to prove the offering and de-risk further investment before launch

    Launch & Scale

     
    icon

    Defining targeted launch for faster growth, often leveraging an innovation ecosystem to distribute the costs and risks

    Competence Building

    icon

    Establishing and codifying innovation functions, processes, and teams, such that your organization can improve overall efficiency of doing innovation with confidence

    Contact Us

    Please fill the form:

      Recent Insights

      Unlocking Growth through Consumable and Durable Product Systems

      Businesses thinking about product innovation typically dive deep into performance considerations: how can a better feature, easier experience, or faster step be achieved?

      10 mins to read

      Future of Market Access

      We are excited to host a panel on the Future of Market Access on May 25th. T&Co’s Health Practice Leader, Josh Coleman, will lead the discussion alongside market access leaders across several different medical device and diagnostic firms.

      2 mins to read

      Hire a Consulting Firm on strategic competence, not industry expertise

      If you’re hiring a consulting firm to help your business grow, look beyond industry experience and consider their track record of strategy development.

      4 mins to read

      Bringing a New Product to the Marketplace

      What does it take to bring a new product to market? Read how T&Co was able to help a food start up with its commercialization strategy.

      6 mins to read

      How to Raise Prices – Put Aside Your Fears

      Why is it still so difficult for many organizations to raise prices in today’s inflationary environment? Pricing changes require four critical elements.

      5 mins to read

      Navigating and Winning the Shift to Vehicle Electrification

      Vehicle electrification remains a hot topic.  In his annual letter to stakeholders, BlackRock’s CEO Larry Fink asserted last month: “The next 1,000 unicorns won’t be search engines or social media companies, they’ll be sustainable, scalable innovators – that help the world decarbonize and make the energy transition affordable for all consumers. With the unprecedented amount …

      5 mins to read

      Infographic: Seven Imperatives of Digital Transformation

      Digital business transformation is simultaneously a huge opportunity for growing margins, volumes, and profits and a serious threat to business as usual. It holds the promise of radically more efficient and more effective business models, processes, and practices.

      1 min to read

      Rethinking China

      While the US-China trade war and the COVID-19 pandemic have forced many businesses to re-evaluate their supply chains, most haven’t considered how these events will impact their growth outlook in China, in other emerging markets, and ultimately stateside.

      1 min to read

      Seven Imperatives of Digital Transformation

      Digital business transformation is simultaneously a huge opportunity for growing margins, volumes, and profits and a serious threat to business as usual. It holds the promise of radically more efficient and more effective business models, processes, and practices.

      1 min to read

      An Industrial OEM Looking for Growth in All the Wrong Places

      T&Co has worked closely with dozens of market leading organizations on an issue remains elusive for many management teams – delivering profitable, above-market organic revenue growth. Based on a T&Co analysis of over 500 growth initiatives, we found that the actual impact of any individual growth initiative varies dramatically from the expected result.

      4 mins to read

      Launch and Stay Launched

      Companies are not short of good ideas. Most businesses – even in the B2B space – are quite inventive with new and better things to sell – be it a roofing tile that lasts twice as long, a software that lowers the cost of medical recordkeeping by 30%, or robotics that drives 15% cost reduction in warehousing.

      7 mins to read

      Market Access’ Critical Role In Accelerating Med Device Adoption

      Despite the fanfare, clinical approval by the FDA is only the start of the go-to-market journey for medical devices or pharmaceuticals. To actually achieve usage by real patients and providers, medtech companies must navigate a complex network of medical codes, commercial insurance plans, government funded plans, provider questions and reimbursement rates.

      5 mins to read
      Josh Coleman
      Josh Coleman

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