Seven Imperatives of Digital Transformation
Memo: Seven Imperatives of Digital Transformation in B-to-B Commercial Operations
Digital business transformation is simultaneously a huge opportunity for growing margins, volumes, and profits and a serious threat to business as usual. It holds the promise of radically more efficient and more effective business models, processes, and practices. It also threatens any company that cannot keep pace with the improvements that it unlocks.
Digitization has accelerated by at least 5 years during the COVID pandemic and has now become an urgent priority. The luxury of time – to learn, to experiment, to renovate, and to evolve – has evaporated. It is time for urgent action to confront threats and achieve an advantage on three fronts.
- Front I: The customer value imperative – How digital will affect your ability to compete through superior customer value.
- Front II: The go-to-market imperative – How digital will affect your ability to compete through superior go-to-market capabilities.
- Front III: The value chain imperative – How digital will affect your place and potential profitability in the industry value chain.